It took much thought, over three years of actual promoting and then writing it out by hand, multiple times, to finally create the #spin15aday mission statement.
“The goal of #spin15aday is to promote the craft of spinning fiber 15 minutes a day while building a worldwide fiber community together, online and in person.”
This tells the what, how and why. If I had tried to write this back in 2015, I would have failed to hit the mark and probably would have changed it multiple times.
I think this sums it up!